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In the general session today VMware customers will share their real-world success in a session with President Carl Eschenbach, transforming their businesses with software-defined architectures and solutions. VMware’s CTO Ben Fathi and other VMware technology evangelists will show just how today’s software-defined architectures can be deployed to transform your business. You’ll see innovative uses of VMware technologies across a wide range of use cases – from the data center (from Raghu Raghuram) to the hybrid cloud (from Simone Brunozzi). Follow the VMworld 2014 Europe General Session live, here, on VMGuru.

From the VMworld.com site:

VMworld 2014 General session LIVEThe Mobile-Cloud era has arrived—and it’s all about software. Software that empowers you to break down walls, demolish barriers, and reveal the virtually boundless opportunities ahead. Software that’s already making IT more capable, more accessible, more reliable—and delivering real results.

The time to break through is now. At VMworld 2014, you’ll learn how. Explore our complete portfolio of tools and technologies for automating virtualized data centers and extending them to the cloud. Discover how you can deliver apps efficiently and provide secure virtual workspaces. Gain insights from organizations like yours and a vibrant ecosystem of partners and industry experts on how you can redefine IT with software.

Here’s the LIVE blog from the VMworld Europe 2014 General session.