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Today VMworld 2014 kicks off with the VMworld 2014 General session. The theme for this year is “No Limits”. Follow the VMworld 2014 General session live, here, on VMGuru.

From the VMworld.com site:

VMworld 2014 General session LIVEThe Mobile-Cloud era has arrived—and it’s all about software. Software that empowers you to break down walls, demolish barriers, and reveal the virtually boundless opportunities ahead. Software that’s already making IT more capable, more accessible, more reliable—and delivering real results. The time to break through is now. At VMworld 2014, you’ll learn how. Explore our complete portfolio of tools and technologies for automating virtualized data centers and extending them to the cloud. Discover how you can deliver apps efficiently and provide secure virtual workspaces. Gain insights from organizations like yours and a vibrant ecosystem of partners and industry experts on how you can redefine IT with software.

Here’s the LIVE blog from the VMworld 2014 General session.

Checkout the other General Sessions

Anne Jan Elsinga 25 August 201419:40

Session ends

Anne Jan Elsinga 25 August 201419:38

Carl is talking about customers that are early testers of EVO:Rail

Anne Jan Elsinga 25 August 201419:30

Customer case; Ford

Anne Jan Elsinga 25 August 201419:23

Customer case: MIT Media

Anne Jan Elsinga 25 August 201419:17

Customer case: MedTronic

Anne Jan Elsinga 25 August 201419:15

Rise above the silos

Anne Jan Elsinga 25 August 201419:14

Embrace hybrid, be Open to Open like OpenStack, containers, etc.

Anne Jan Elsinga 25 August 201419:14

There are endless possibilities. Do Less IT: automate and innovate

Anne Jan Elsinga 25 August 201419:13

It’s not easy.. Relentless demands: cut costs, innovate, innovate, innovate, deliver more value, optimise and extend data center investments, supports LOB, Developers, IT.. Everyone, Maximise Security, minimize risk, be compliant., give users freedom, flexibility, maintain control, keep smiling

Anne Jan Elsinga 25 August 201419:11

Technology enables Change: The brave Drive Change

Anne Jan Elsinga 25 August 201419:09

Welcome on stage Carl Eschenbach, President and Chief Operating Officer

Anne Jan Elsinga 25 August 201419:08

Summary:

Accelearting consumption of SDDC

Delivering choice with compromise

building the hybrid cloud future

Connecting users securely across all devices

VMware is enabling Brave New IT

Anne Jan Elsinga 25 August 201419:06

vCloud Air on Demand:

vmware.com/go/ondemand, beta starts today, GA begin next year

Anne Jan Elsinga 25 August 201419:05

New services in vCloud Air, 

DevOps: continuous integration

Database a s Service: Now: MySQL and Microsoft SQL Server, including DR

Object Storage: Based on EMC VIPR, beta program starts in september. general available later this year

Moiblity Services: Airwatch, Pivotal

Cloud Management: vRealize Air Automation, beta Q4 2014 (former vCloud Automation)

Anne Jan Elsinga 25 August 201419:02

Datacenters in over 100 countries, good for data sovereignty

Anne Jan Elsinga 25 August 201419:00

3.900 partners worldwide for vCloud Air

Anne Jan Elsinga 25 August 201419:00

Last 11 months each month a new rollout of datacenter for vCloud Air

Anne Jan Elsinga 25 August 201418:56

Same management, same networking, same security

Anne Jan Elsinga 25 August 201418:56

vCloud Air is by design hybrid cloud platform

Anne Jan Elsinga 25 August 201418:53

Transition from Experimental to Professional is happening now

Anne Jan Elsinga 25 August 201418:52

Four phases of cloud adoption: experimental, professional, mass market, legacy

Anne Jan Elsinga 25 August 201418:51

2009: 2% VMs in Public Cloud, 98% VMs On-Premises.

2014: 6% VMs in Public Cloud, 94% On-Premises. Last months increase

Anne Jan Elsinga 25 August 201418:49

Pro’s for public cloud: Agility, Efficiency, cost savings

Anne Jan Elsinga 25 August 201418:48

vCloud Air promise last year: within 12 months service available in de US, Europe and Asia. Introducing DRaaS, DaaS, PaaS.

This all was delivered, and more.

Anne Jan Elsinga 25 August 201418:46

Welcome on stage “Bill Fathers”, Executive Vice President & General Manager Hybrid Cloud VMware

Anne Jan Elsinga 25 August 201418:46

Rebranding of vCloud Services to vCloud Air

Anne Jan Elsinga 25 August 201418:45

“The future is Hybrid”

Anne Jan Elsinga 25 August 201418:44

Accelerating pace of innovation and partnerships the last year: desktop, cisco, F5, Google, nVidia, Airwatch, Horizon Daas, CloudVolumes

Anne Jan Elsinga 25 August 201418:43

“VMware is a visionary in Gartners Magic Quadrant for data center networking”

Anne Jan Elsinga 25 August 201418:42

Micro segmentation with NSX is the solution, without the hassle of a per-VM firewall

Anne Jan Elsinga 25 August 201418:41

Security today: hard & crusty on the outside, soft and gooey on the inside. When you break through the outside, you;re in

Anne Jan Elsinga 25 August 201418:39

Last year CloundFoundry API was introduced, now Open Container API for VMware

Anne Jan Elsinga 25 August 201418:38

Perception today is that you have to choose between application models, VMs vs containers.

Accouncing: a Common platform for all apps, combining the power of Docker, Google, Pivotal with VMware.

Anne Jan Elsinga 25 August 201418:37

One platform for any app: VMware API and OpenStack API on the verbalise Suite

Anne Jan Elsinga 25 August 201418:37

today: separate platforms for IT & DevOps

VMware about to disprove this:

VMware announces VMware Integrated OpenStack. Now in Beta.

Anne Jan Elsinga 25 August 201418:35

Tech Preview at VMworld: EVO:Rack.

2nd member of the EVO family, power of EVO at data center scale.

scale out to data center in less than two hours.

Expect a range of certified hardware solutions

Anne Jan Elsinga 25 August 201418:34

Checkout the “EVO Zone” when you’re at VMworld.

Anne Jan Elsinga 25 August 201418:33

EVO:RAIL by partners with Dell, EMC, Fujitsu, Net One, Inspur, Supermicro

Anne Jan Elsinga 25 August 201418:33

First member of EVO family: EVO:RAIL

Simple deploy in 15 minutes, design and price predictability, one support call

Anne Jan Elsinga 25 August 201418:32

“Power of the Software-Defined Data Center” in an integrated solution

Anne Jan Elsinga 25 August 201418:32

Announce new family of Hyper-Converged Infrastructure, VMware EVO

Anne Jan Elsinga 25 August 201418:31

One destination, Three approaches:

“Build your own”
“Converged Infrastructure”
“Hyper-Converged Infrastructure”
Anne Jan Elsinga 25 August 201418:30

Announcing VMware vCloud Suite 5.8, vSphere 6.0 Beta, Virtual Volumes & Virtual SAN 2.0 Beta, vRealize Suite

Anne Jan Elsinga 25 August 201418:29

SDDC is about compute, network, storage and management. Follow for announcements in these areas

Anne Jan Elsinga 25 August 201418:27

From ‘or’ to ‘And’

traditional apps & cloud native apps for example.

Anne Jan Elsinga 25 August 201418:26

Today’s reality: stuck in silos,

Anne Jan Elsinga 25 August 201418:23

VMworld is going to run their most critical app, ERP,  on their own cloud platform Air.

Anne Jan Elsinga 25 August 201418:18

https://twitter.com/vCloud/status/503939050370527232/photo/1

Anne Jan Elsinga 25 August 201418:17

“From rigid structures to liquid business,.

Anne Jan Elsinga 25 August 201418:15

https://twitter.com/michael_keen/status/503937779399917570

Anne Jan Elsinga 25 August 201418:14

The world is “an increasingly Liquid World”

Anne Jan Elsinga 25 August 201418:12

Welcome on stage Pat Gelsinger, Chief Executive Officer VMware

Anne Jan Elsinga 25 August 201418:11

Make giving take flight. Join us in the Hang Space, fly a paper plane. VMware donates $250.000 to these causes: Children, Education,, Environmental, Human Right, Women and Girls

Anne Jan Elsinga 25 August 201418:08

more than 400 unique sessions during VMworld

Anne Jan Elsinga 25 August 201418:07

Talking about the strategic priorities in 2014, like Software-Defined Data Center, Hybrid Clou, End-user computing

Anne Jan Elsinga 25 August 201418:06

Robin talks about the the dream for the Golden Gate. A lots of objection, too expensive, ferries going out of business, etc. Still, it got built, and within budget.

Anne Jan Elsinga 25 August 201418:03

More than 22.000 visitor from +80 countries

Anne Jan Elsinga 25 August 201418:02

Robin Matlock – Chief Marketing Officer VMware on stage

Anne Jan Elsinga 25 August 201418:01

The session opens with an entertaining art performance.

Anne Jan Elsinga 25 August 201417:59

The general session is about to begin