Advertising? Or just name calling?
I do like advertising from time to time. I think advertising gives away a lot about how companies operate and what their internal values are. You also find out if the company understands their market and their potential users.
When looking for VMware View articles with Google I came across an ad for Citrix, look at the picture to the right. The ad is somewhat funny actually. Citrix says that their solution with HDX is faster than VMware View. Perhaps it is, perhaps it isn’t, I don’t know. It all depends on workloads, hypervisor, storage and so on.
This looks a lot like some sales training program where they teach you to sell your product like: “Our product is the best because the competitors product is worse”. Why do companies feel the need to point out that they are better than their direct competitor.
If you know your product is good, why don’t you just use the strong points to make an ad. Just stop throwing mud at your competitor and make a real commercial or ad like the one for the Opel Insignia. If says almost nothing about the product and absolutely nothing about its competition. After watching the commercial I really felt compelled to go to the dealer and at least make a test drive. And I don’t even like Opel!
Anne Jan Elsinga
Anne Jan Elsinga is a Technical Account Manager for VMware. In the past he worked as presales and technical consultancy and architecture for several systems integrators. From 2009 until 2017 he was awarded with the VMware vExpert status. In the night time he dances latin, ballroom and salsa and he also discovered the pleasure of diving and woodworking. Recently he started blogging about smart homes and comfort in general.