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VMworld Europe Session Selection (Or Lack Thereof) PDF Print
Written by Scott Herold   
Friday, 27 June 2008 09:07
Another year, another VMware "Call for Papers" for a VMworld event.  Year after year I due my diligence and fill out the paperwork with new and exciting ideas that would provide significant value to anyone willing to sign up and attend my sessions.  Year after year I am turned down.  For me, I have several reasons why I'm sure I get denied.  I work for an independent software vendor, I talk about things with a different perspective than VMware would like to push as their corporate message, etc.  But this rant isn't about me...

I've had my chance at success with virtualization, and like to think I've done a damn fine job of taking every advantage thrown at me.  I got started in the virtualization community.  I gave real answers that provided significant value to many people.  I started collecting data and learning virtualization inside and out and was able to write not just one, but two books on virtualization technology.  I've done as much as any single individual when it comes to not only allowing people to understand virtualization, but how to truly take full advantage of everything it has to offer.  With my experience I rose through the ranks and am now leading new product development and virtualization strategy at an $800M/Year software organization.  But, as I said, this is not about me, I submitted my ideas never expecting to be picked.

This is about people like me, who are getting into virtualization and doing some amazingly creative things.  When given an outlet to present these ideas to a large group of people, VMware should be nurturing these individuals, not turning them away (and then presenting their ideas the VMware way, cutting out the originator).  I've spoken to A LOT of people in the last 12 hours who have some amazingly creative ideas that they wished to show to the world in Las Vegas this September.  None of them had any of their proposals accepted. I'm wondering how much of these ideas will be mysteriously presented by either a VMware employee, or a very large customer spending millions of dollars with VMware?  How can other people get their chance in the sun and be able to experience what I have?

Has VMware gotten to the point in their annual show that Citrix has in which we will start to look at external outlets such as BriForum to truly see innovation and the technical information that people truly want? Is there anyone out there who is not an employee, is not spending millions of dollars on software, and is not pumping a ton of money to VMware to have a booth and a cheesy 15 minute slot that no one shows up to that did get a session approved?

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